V'NIA
414 email orders in 90 days, from a list of about 5,200.
Muze sells its drinks direct to consumers on Shopify, in 4, 8, 12 and 24 packs and on subscription. V'NIA built the Klaviyo flows and runs a near-daily campaign calendar that turns a small, engaged list into a steady stream of orders.
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Every stage from first visit to lapsed customer should get a timely, relevant email without anyone pressing send. On top of that, a consistent campaign calendar keeps engaged subscribers ordering between purchases.
- 01
A flow for every stage of the journey
Twelve live Klaviyo flows, each triggered by what a shopper does: Welcome, Browse Abandonment, Added to Cart, Abandoned Cart, Subscription Upsell, VIP, Winback and Sunset.
- 02
Post-purchase follow-ups by pack size
Separate follow-ups for 4, 8, 12 and 24 pack buyers, launched in October, to move one-time buyers onto subscription.
- 03
A near-daily campaign calendar
67 campaigns in 90 days, close to one every weekday and most weekends.
- 04
Sends only to people who read
Campaigns go to subscribers who opened in the last 180 days, plus new subscribers from the same window, which protects deliverability.
- 05
Peak season ready to go
Black Friday and holiday versions of the welcome, cart and browse flows are built and waiting.
Campaigns bring the volume. Flows bring the efficiency.
Flows reached under 5% of the people campaigns did, yet drove about 9x as many orders per recipient. Abandoned Cart converted best for its size, at 16 orders per 1,000 recipients.
| Channel | Recipients | Orders | Per 1,000 |
|---|---|---|---|
| Daily campaigns (67 sends) | 350,438 | 290 | 0.8 |
| Automated flows (10 active) | 15,885 | 124 | 7.8 |
| Total | 366,323 | 414 | 1.1 |
Klaviyo-attributed Shopify orders, Aug 5 – Nov 3, 2026.
| Month | Sends | Orders | Per send |
|---|---|---|---|
| August (from Aug 5) | 20 | 85 | 4.3 |
| September | 24 | 105 | 4.4 |
| October | 22 | 96 | 4.4 |
Orders per send held steady as the calendar ran near-daily.
Three flows drove 70% of flow orders
Welcome Series, Added to Cart and Browse Abandonment: 87 of 124 orders. The first welcome email alone drove 43.
The biggest gains left are in campaign clicks and the middle of the welcome series.
- The first welcome email does the heavy liftingIt drove 43 orders. Next: rewrite the two follow-ups around one offer and a reason to buy now.
- Campaigns win on reach, not clicks0.20% click rate vs 2.2% for flows. Next: stronger offers and one clear call to action per send.
- Winback brings customers back18 lapsed customers ordered again. Next: add an SMS step and test the timing.
- Pack-size follow-ups are just startingLive since October. Next: use them to move one-time buyers onto subscription.
- Holiday flows are readyBlack Friday and holiday versions are built for peak season.
Figures come from Muze's Klaviyo flow and campaign reports for Aug 5 – Nov 3, 2026. Orders are Klaviyo-attributed Shopify orders under the account's attribution window, so a customer who also saw an ad may be counted there too.
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