V'NIA
+533% gross revenue in our first month.
Fine jewelry in solid 14K gold and natural diamonds, founded by Dancing with the Stars champion Daniella Karagach. The brand had a famous founder and a loyal fan base. It needed a growth engine to turn that attention into steady sales.
Want results like these? Let's look at your accounts together.
Book a strategy call →A loyal audience, but slow and uneven sales.
The brand needed a modern ecommerce experience and a consistent acquisition strategy across paid and owned channels. The goal was fast, meaningful growth without losing the elegant, premium feel of the brand.
- 01
Built a new website
Designed and built a new site to showcase the collection and improve conversion.
- 02
Launched Meta ads
A steady stream of new creative to test angles, with budget shifted to the winners. Meta became the biggest driver of new customers.
- 03
Sent a designed email every day
Each one with its own design, keeping the brand top of mind and driving repeat purchases without feeling repetitive.
- 04
Captured search demand on Google
Once Meta and CTV built awareness, Google ads were there when people searched for the brand and its products.
- 05
Expanded reach with Vibe CTV
Streaming TV ads reached fans and new shoppers beyond social and search.
October, our first full month, vs. September.
Revenue grew more than twice as fast as orders because customers spent more on each purchase.
After a slow first week while the new site and campaigns went live, sales picked up fast. Week 4 brought in nearly 12x the revenue of Week 1.
Figures shown as an index (September = 100), as a share of the best week, or as relative levels, so dollar amounts stay private. Shopify store only for the weekly view, excluding TikTok Shop.
No single channel would have done this alone. Full-funnel, 360° marketing is how a famous brand turns fans into customers.
- Launch togetherEvery channel at once grew faster than adding one at a time.
- Meta drove the demandConstant new creative reached fans and new shoppers ready to buy.
- Google captured the intentSearch ads turned that new interest into sales.
- Fame still needs a systemA celebrity brand needs performance marketing to convert fans.
Your brand could be the next case study.
Book a 30-minute strategy call. We'll show you where the growth is in your accounts.