V'NIA
A brand-new store to 3x ROAS in its first few months.
A daughter company of an established jeweler, creating gold body jewelry and starting to sell online for the first time.
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Book a strategy call →Bring a new brand online, and sell profitably.
The brand was starting to sell online and did not know where to begin. There was no website, no product feed and no ad history.
- 01
Build the store first
We put together a team to design the website: quality images, compelling headlines, detailed descriptions and a responsive layout.
- 02
Connect the data pipes
Merchant Center, the full product catalog and the Google Shopping app for conversion tracking, all wired up before launch.
- 03
Launch a tightly built Performance Max
Two asset groups, navel jewelry and nose jewelry, plus a customer list and audience segments to give Google strong signals.
- 04
Micro-conversions first, then sales
We optimized for item views and add-to-carts while data was thin, then shifted to purchases and expanded into Search and feed-only Performance Max.
Straight from the account.
Use micro-conversions to train Google before you ask it to optimize for sales.
Your brand could be the next case study.
Book a 30-minute strategy call. We'll show you where the growth is in your accounts.