V'NIA
$1.43M in revenue from $225K in ad spend, in four months.
A high-end manufacturer of large patio sliding doors that run on a single track, making openings seamless and minimal.
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Book a strategy call →More leads, at an efficient cost.
Bidding only on exact keywords capped how far the account could grow. To get more volume, Google had to learn to bid on the buyer, not just the search term.
- 01
Teach the algorithm with bottom-funnel campaigns
We started with people searching specifically for large patio sliding doors. Alongside branded search, these converted at a strong cost and gave Google clean conversion data.
- 02
Move up the funnel with broad match
Terms like "sliding door" cover many products. Broad match let Google bid on the right users instead, at a CPA of about $40.
- 03
Hand the wheel to Performance Max
With the audience learned, Performance Max launched without major hurdles and added volume across Google.
- 04
Trade cheap leads for better leads
A longer, more detailed landing page raised CPA on purpose, filtering for higher-quality leads as the account scaled.
Straight from the account.
Start narrow. Once Google learns who converts, let it bid on the user and expand into broader terms and automation.
Your brand could be the next case study.
Book a 30-minute strategy call. We'll show you where the growth is in your accounts.